Vegetarians do not eat meat, fish, and poultry. Their stricter counterparts, the vegans, also avoid any food derived from animals, such as eggs, dairy, and all sorts of animal products or byproducts.
As defined by the Vegan Society, “veganism” refers to a way of life in which a person seeks to exclude any form of cruelty to and exploit animals for any purpose as far as practicable.
Vegans believe that animals have the right to remain free from human use, whether for food, clothing, entertainment, science, or everything else.
Vegans do not even care if the animals are captured or bred by the regulations.
Veganism is a popular life choice, and Plant-based food companies often campaign aggressively to increase awareness of the danger of meat-based diets.
During Halloween last year, a Sweden patty maker said they had successfully made a plant-based variant that tasted like human flesh.
The creative video ads won the Silver Brand Experience and Activation Lion at Cannes Lions Festival 2022. The ads teased that their human-meat burger is like the real flesh despite its plant-based ingredients.
10 /10 An Immediate Hit
The company behind the human-flesh burger is “Oumph!” from Sweden. Founded in 2015, the company uses soy as the main ingredient to make all its vegan foods.
One of their first products, plant-based pulled pork, became an immediate hit in the home country.
It paved the way for an expansion across Europe, mainly to the UK, Germany, and Netherland.
It has also ventured outside the continent, first to Australia. Its current offerings include meatballs, sausages, and spare ribs.
9 /10 LIVEKINDLY Collective
In June 2020, the brand officially became part of LIVEKINDLY, a collective of startup plant-based food companies.
In an interview with an economist the following month, co-founder Anna-Kajsa Lidell said the ultimate goal was to transform the current global food system and ensure the planet could provide enough for the entire population in the next several decades.
The world’s population is estimated to reach 10 billion people by 2050. As part of LIVEKINDLY, the company has the resources to continue expanding.