10 Horrific Details Surrounding The Plant-Based Burger That Tastes Like “Human Flesh”

6 /10 Mysteriously Tasty

In a promotional video, a woman says eating the burger feels strange because it is tasty.

Like every product from the company, plant-based meat is made mainly with soy, with additional ingredients such as mushrooms and wheat protein.

There is also a weird spice mix involved. According to its official website, they only use responsibly-sourced soy so that every product does not contribute to deforestation.

Oumph! is also committed to purchasing the Roundtable Responsible Soy credits for sustainable soya production in South America.

5 /10 Limited Edition

The burger is made from 100% plant-based ingredients. No single drop of animal products, let alone human flesh, is in the meat.

They say it does taste like human meat, which begs the question of whether the company had an interview with a cannibal or somebody in the kitchen did some tasting before they came up with the recipe.

The burger is not currently in Oumph! Product listing as it was only available during Halloween last year, and it might be available again next Halloween.

4 /10 Replicate Any Meat

According to the advertising agency behind the campaign, the idea is to convince people that Oumph! can replicate any meat with plant-based ingredients.

A product that tastes like human meat is a quick route to achieve the objective. If the company could make vegetables taste like human flesh, it would surely be able to every variety.

At the 2022 Cannes Lions Festival, Oumph! competed against more than 1,900 other brands. The Silver Award in the Brand Experience and Activation Lion category becomes a testament to the ads’ efficiency.

3 /10 Developed In No Time

Anders Linden, the Head of Innovation at Oumph!, said they developed the burger without much trouble. The recipe was born as soon as they knew what taste and texture to look for.

Linden claimed to have never tasted human flesh; instead, he did some online research to determine the right combination of flavors.

Sometimes it was necessary to go bold and push boundaries for a small brand to penetrate a larger market and Oumph! I did precisely that with the cannibalistic burger.

2 /10 Divisive Response

Not everybody could appreciate the effort. You said your burger tastes like human flesh and would undoubtedly trigger responses from both sides. Some were curious about it and wanted to take a bite.

On the welcoming side, people said the burger was likely the best anybody could ever have and that it was a real delicacy.

Others disagreed and thought the whole practice was borderline demonic. Even the less aggressive campaign triggered positive and negative responses, so it was nothing unusual.

1 /10 Award-Winning Brand

The Silver Lion in the Brand Experience and Activation category at Cannes Lions 2022 was not the only award Oumph! has won thus far.

They have accumulated some other prestigious awards over the years. For example, the brand earned a Gold Free From Food Award in 2019; it was also recognized as the Best Brand for the World Food Innovation Awards in 2021.

At this trajectory rate, it is not difficult to imagine Oumph! would soon expand to more territory with more spine-shilling burgers.