In the early 2020, US-based Instagram model Kaylen Ward went viral with a highly-controversial campaign to help Australian communities ravaged by the bush fires that had started a few month before.
She managed to raise more than $1 million by promising to send naked pics to anyone who donated.
Now she stands accused of s*x trafficking. The wildfires in Australia got a lot of media coverage.
People posted harrowing pictures of the tragedy in New South Wales, #helpaustralia hashtags were trending, but, as usual, very little was actually being done. Instagram sensation Kaylen Ward decided to do something.
Want To See Me Naked?
Kaylen Ward started her unconventional campaign on January 3rd, with a simple Twitter post.
She’d send a naked picture of herself to anyone who donated at least $10 to an Australian fire-relief charity and provided her with proof of the donation.
“I was seeing all the posts on Twitter about the Australian fires and I was really concerned there wasn’t a lot of media coverage and not a lot of people donating,”Kaylen explained.
Now, there are plenty of nude pics online so the question was who’d pay 10 bucks to get just one photo of some chick?
Well, the 20-year blond beauty’s offer generated such a buzz she was totally surprised.
Her initial plan was to raise at least $1,000 but in just a couple of weeks she got to $1 million.
She received so many messages she had to bring in a team of four people to cope with the amount of work involved.
Obviously, there were some who tried to get their hands on a racy pic without giving any money so the first task was making sure the receipts people sent were genuine.
Then, there was, of course, the other part of the contract, making sure that all those thousands of people got the photo their were promised together with a short thank you message.
Another challenge was dealing with the fake accounts set up by Internet trolls trying to cash in on her campaign.
Not everybody was happy with Kaylen’s idea, least of all her family Social media giants also took action judging that her posting suggestive pictures violated their policy on nudity.